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Puríssima - 2016


CW: Victor Capato

AD: Jorge Amorim

Agency: /renca

Cuiabá (MT) wastes 67% of its drinking water daily.

How to make their population see this fact

on World Water Day?

Removing the same percentage from the bottles

of Puríssima (the best-selling brand in the state)

and filming the consumer’s reaction.

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