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CCO: Sergio Gordilho

ECD: Rodrigo Marangoni, Erico Braga

CW: Victor Capato, Thiago Toledo, Murilo Israel, Lorran Schoechet.

AD: Victor Moraes, Gabriel Felde, Bruno Cavalcante, Thom Marsiglia.

Agency: Africa DDB

It's thrilling to say that the first brand campaign ever for Instagram Brazil is ours. We had the challenge

to translate the global tagline "Yours to make"

in a proprietary, local, and unique Brazilian way.


So that's what we did while shedding a light on our local creators and presenting our everyday behavior inside this platform: exploring, absorbing, and creating something that is truly ours.

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