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The Comeback

CCO: Rafael Urenha

ECD: Carlos Schleder

CD: Guzera

CW: Victor Capato

AD: Rodrigo Bonfim


From Flop to a Whole Bop! 

We brought back McFish to McD restaurants and people went nuts. With a bold and huge campaign storytelling, we managed to sell 11x above the predicted only IN THE FIRST DAY. 

Guess that Brazilians love our fishy sandy.

First, we teased McFish Lovers with OOHs

Then, our castaway sandwich
showed up in the sands of Bahia.

Finally, after pre-selling almost 100K McFish on our app, we launched
our Hero Spot along with the sandwich.
A blast.

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