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SADIA
MAC'N CHEESE
CCO: Sergio Gordilho
CD: Erico Braga, Pedro Bullos
CW: Victor Capato, Phylippe Moura
AD: VIctor Moraes, Cortez Pereira, Yllo Pedra
Agency: Africa DDB
Under the concept “Amazing things happen in five minutes”, the campaign alludes to extraordinary situations that can come to life in the time it takes Mac’n Cheese to be ready. An example is given
by the film “Abduction”, which shows a young man being abducted by extraterrestrials in the five minutes in which the product is being heated
in the microwave.
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