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SADIA
MAC'N CHEESE

CCO: Sergio Gordilho

CD: Erico Braga, Pedro Bullos

CW: Victor Capato, Phylippe Moura

AD: VIctor Moraes, Cortez Pereira, Yllo Pedra

Agency: Africa DDB

Under the concept “Amazing things happen in five minutes”, the campaign alludes to extraordinary situations that can come to life in the time it takes Mac’n Cheese to be ready. The example is given by the film “Abduction”, which shows a young man being abducted by extraterrestrials in the five minutes in which the product is being heated in the microwave.

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