Stranger Craving
for McDonald's

CCO: Rafael Urenha

ECD: Rodrigo Marangoni

CDs: Victor Capato, Gabriel Felde

CW: Victor Capato, Daniel Zalaf, Rafael Figueiredo, Marcel Macedo

AD: Gabriel Felde, João Zatoni, Lucas Melo, Laís Delcelo

Agency: GALERIA.ag

To prove that "Fome de Mequi" is real, McDonald’s partnered with Netflix’s Stranger Things for the "Stranger Craving of Mequi" campaign. By transporting the brand's iconic craving straight into the Upside Down, the collaboration turned fast food into a supernatural, cinematic experience across Brazil and LATAM, merging the brand with one of pop culture’s biggest phenomena.